Brigid Cotter – Managing Your Professional Online Reputation
After working for Onboard Media, in a variety of positions after starting as an intern, Brigid Cotter packed it all up for New York City, relocating with her sister. In the spring she started at 7th & Wit, the digital-strategy arm of J Public Relations, a hospitality-focused public-relations firm, as an account supervisor, digital strategy.
“They wanted to do something different than having a digital person at J Public Relations. They wanted to make a splash. We’re a small team with just two of us right now. We’ve had up to 15 clients at once, all hotels and travel,” says Cotter, who supports hotels by handling their social media.
With one client—Gurney’s Montauk Resort & Seawater Spa in Montauk, N.Y.—the social-media engagement has doubled due to posts on Facebook and photos on Instagram.
“I’ve always been on the digital side,” says Cotter. “I was at Onboard Media for five years. I started as an intern, doing online marketing for a handbag line.” She later became a social strategist for Onboard Media and worked in the company’s corporate communications division.